Kiddo! FAQs

District Partners

School Partners

What is Kiddo!?
Why do public schools need private fundraising?
What does Kiddo! fund?
What happens if Kiddo! does not meet its fundraising goal?
How much should I give?
When do I give?
How do I give?
Why am I still getting email? My family already gave this year.
Can I make my donation in installments?
What about Employer Matching Funds and United Way?
How else can I help?
What about the PTA?
How does Kiddo! decide what programs to fund?
Who can I contact with more questions?

What is Kiddo!?

Kiddo! is the primary fundraising organization for the Mill Valley School District. Founded in 1982 as the Mill Valley Schools Community Foundation, Kiddo! is an independent, non-profit, public-benefit corporation that has raised more than $35 million for Mill Valley’s six TK-8 public schools. Kiddo!’s mission originally focused on preserving arts programming in Mill Valley schools. Due to state budget cuts, Kiddo!’s scope has expanded over the years. In collaboration with the school district, Kiddo! now also supports other vital programs that benefit all students, including physical education, technology, library and classroom aides, and innovative teaching programs. Kiddo!’s goal is to raise $3 million in 2016 to fund these programs for the 2016-17 school year.

Why do public schools need private fundraising?

Kiddo! was founded in response to the passage of Proposition 13, which drastically reduced property taxes and, correspondingly, public school funding. As a result, numerous vital programs would simply not be available to Mill Valley public school students without the annual contributions of our district families and community.

What does Kiddo! fund?

Kiddo! provides the funds required for these district needs:
• Art teachers and materials (grades TK-8)
• Vocal Music teachers and supplies (grades TK-8)
• Instrumental Music teachers, assistants and supplies (grades 4-8)
• Classroom and Library Aides (all schools and grades)
• Dance specialists (grades TK-8)
• Drama specialists (grades 2 & 4-8)
• Poetry specialists (grades 1 & 3-6)
• District Tech Coach (district-wide)
• Teacher Grants for innovative teaching programs (all schools)
• Physical Education teachers (grades TK-5)

Kiddo! also provides funding for district teacher professional development and technology equipment.

What happens if Kiddo! does not meet its fundraising goal?

If Kiddo! does not meet its annual fundraising goal, the Mill Valley School District may have to reduce or eliminate Kiddo!-funded programs in current or future years, as there is no other source for funding these programs. It is only thanks to your support that these essential programs and services continue to be provided for each of our students.

How much should I give?

Kiddo! makes an annual commitment to the Mill Valley School District to fund these essential programs and services. Kiddo! asks district families to contribute each year to Kiddo!’s Annual Campaign to raise funds to meet these commitments.  To fund all existing Kiddo! programs in the current school year, the request per student is $1,200. Please give as generously as you can. Every amount helps! Our goal is to have 100% family participation and we appreciate donations of all sizes. In recent years, donations have ranged in size from $25 to $50,000.

When do I give?

Kiddo!’s Annual Campaign kicks off at the beginning of each May to raise funds for the upcoming school year. By starting the fundraising cycle each Spring, Kiddo! can help the District plan ahead to secure staffing for programs that begin that August. We encourage families to make their annual donation in May, but donations are appreciated at any time.

How do I give?

Making a donation is easy!
Donate online; or
• Drop or mail payments to the Kiddo! office using this mail-in form.
• You can also create a monthly payment plan online or on the mail-in form (see below).

What about Employer Matching Funds and United Way?

These are great ways to augment your gift! You can designate Kiddo! on your United Way contribution, or ask your HR department if your employer matches gifts to non-profit organizations. All matching gifts count toward your total gift

Why am I still getting email? My family already gave this year.

With thousands of households in the Mill Valley School District, we need to reach out several times throughout the year. This means we sometimes communicate to families who have already donated. Please know that our goal is simply to ensure that we get enough family involvement and support to fund the programs that are so valuable to each child’s education.

Can I make my donation in installments?

Yes! Many people spread payments out over time. You can sign up for an automatic credit card payment or checking account withdrawal each month to meet our $1,200 request, or you can create a custom monthly payment schedule, provided payments conclude no later than the end of the school year. Create a payment plan online or on the mail-in form, or call the Kiddo! office at 415-389-7789. Start the payment plan process here.

How else can I help?

In addition to your annual donation, there are a number of other ways to help support Kiddo!:
• Earn money for Kiddo! while you shop. Some merchants will automatically donate to Kiddo! while you shop.  Learn what merchants to visit and how to sign up for shopping rebate programs.
• Attend the Spring Gala. Kiddo! encourages everyone to attend the Kiddo! Spring Gala, held every other year. Our next Gala is March 4, 2017. (Note: Some of the proceeds from the Gala benefit the Kiddo! Endowment for the Arts, but may be used to fund teachers and programs if Annual Campaign goals are not met in a given year.)
• Volunteer. Kiddo! relies on many volunteers for our success. Make new friends and have fun while doing something vitally important for our schools!  Learn about opportunities.

How do the PTAs and Kiddo! fit together?

The District, PTAs, and Kiddo! work together to deliver an exemplary education at every school. Each school’s Parent Teacher Association (PTA) raises money for school-specific enhancements such as classroom supplies, library books, parent education, technology equipment, and education events at that school. Kiddo! helps the district by providing the funding for arts education and academic programs equitably across the District. The funding that Kiddo!provides is primarily used by the district to pay the salaries of its teachers and specialists for district-wide programs like art, music, P.E., drama, dance, poetry, technology support and classroom and library aides. Please support both organizations, as both provide vital programs and services at your school.

How are Kiddo! funds allocated each year?

The Mill Valley School Board and District administration determine the curriculum for the District, establish priorities for program development, and identify crucial District needs. Kiddo! then collaborates with the District to provide funding where needed to execute the Board-approved plan. All programs and services funded by Kiddo! are developed and managed by the District, and all teachers and staff are employees or contractors of the District. Click here to learn more about the Mill Valley School District.

Who can I contact with more questions?

Call Kiddo! (415) 389-7789, or email info@kiddo.org.

Kiddo! Updates

Thank you to our 2017-18 District Leader Business Partners



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